Monthly Archives: April 2013

Eventbrite’s Sketchy Email Acquisition Technique

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Recently, I purchased a ticket to a concert on Eventbrite. Here is the order confirmation page: 

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I was not pleased to find the following message on the order confirmation page:

By purchasing a ticket, you will also receive weekly email blasts from Ruby Skye about upcoming events, guest lists and more.

The reason why this message irked me is because it was never shown at any point prior in the purchase flow. The user was never properly warned that a purchase would result in this added consequence of having their email added to a mailing list. Sure, at the end of the day, it’s not a huge deal and I can eventually get out of it with a simple unsubscribe. But that’s a waste of the user’s time — not to mention that this technique of acquiring emails is dishonest and not customer centric. 

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Adding Social Share CTAs to ESPN Mobile Videos

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Seems like everywhere you look these days, users are given an opportunity to share something via Facebook, Twitter, Google+, LinkedIn, Digg, StumbleUpon, and the list goes on an on. While it may be a bit overboard to offer sharing via so many different channels, offering sharing across Facebook and Twitter can be quite beneficial to a product.

One area where sharing would be a logical fit would be across content sites such as espn.com. On their mobile site, they have a video module that typically had 3 videos that can be selected to be viewed.

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After clicking through, you are usually shown an ad and then the video.

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When the video concludes, you are taken to a video center page that shows you what video you just watched and asks you if you want to watch any more videos.

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At this point, this would be a GREAT opportunity for ESPN to offer the user the ability to share the video via Facebook or Twitter. This is no different than ESPN asking users to share articles via social channels. Except such a medium (video) may even have a more effective conversion rate of bringing new users back to the site.

A Clever Software Update Conversion Tactic

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Here’s a prompt from Adobe that asks me to update the Flash Player on my MacBook Pro:

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In general, I’m used to an application informing me that a new version is available and I should download the update just because. What I like about this prompt is that I am reminded as to what exactly this software is used for and how it can benefit me. I’m sure such a technique has a significant positive impact on update conversion.