A Clever Software Update Conversion Tactic

Here’s a prompt from Adobe that asks me to update the Flash Player on my MacBook Pro:



In general, I’m used to an application informing me that a new version is available and I should download the update just because. What I like about this prompt is that I am reminded as to what exactly this software is used for and how it can benefit me. I’m sure such a technique has a significant positive impact on update conversion. 


Phantom Window Shown in Expose While Viewing PDFs

Expose is a feature in Apple OS X that allows you to see all of your open windows spread out nicely in front of you. They look as though they are on your desktop, and then you can click which window you want to take the focus back to. Here is an example: 


While viewing a PDF document in Safari, I noticed an extra window in Expose that did not belong: 


The title of the window is AdobePDFViewerNPAPI (Safari Internet plug-in). The correct user experience would be to not show this extra window when a user is viewing a PDF document in Safari.