A Clever Software Update Conversion Tactic

Here’s a prompt from Adobe that asks me to update the Flash Player on my MacBook Pro:

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In general, I’m used to an application informing me that a new version is available and I should download the update just because. What I like about this prompt is that I am reminded as to what exactly this software is used for and how it can benefit me. I’m sure such a technique has a significant positive impact on update conversion.