Recently I bought some Cocoon Protein Powder from Progenex. About a week and a half later, I received an email from them asking me to come back to the site in order to write a product review for the product.

When I clicked on the CTA in the email, I was taken to the Progenex web site. This is also evident when I hovered over the CTA where the browser footer indicates the link simply goes to the Progenex main site.

Looking through their site, I see that the page a user goes to in order to write a review is on the product page itself:

Ideally, Progenex should be taking users directly to this form from the CTA in the email. By taking users to the home page, there’s going to be a great deal of drop off as most users will not look around to find the review form on the product page.