Adding Social Share CTAs to ESPN Mobile Videos

Seems like everywhere you look these days, users are given an opportunity to share something via Facebook, Twitter, Google+, LinkedIn, Digg, StumbleUpon, and the list goes on an on. While it may be a bit overboard to offer sharing via so many different channels, offering sharing across Facebook and Twitter can be quite beneficial to a product.

One area where sharing would be a logical fit would be across content sites such as espn.com. On their mobile site, they have a video module that typically had 3 videos that can be selected to be viewed.

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After clicking through, you are usually shown an ad and then the video.

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When the video concludes, you are taken to a video center page that shows you what video you just watched and asks you if you want to watch any more videos.

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At this point, this would be a GREAT opportunity for ESPN to offer the user the ability to share the video via Facebook or Twitter. This is no different than ESPN asking users to share articles via social channels. Except such a medium (video) may even have a more effective conversion rate of bringing new users back to the site.

Flipping Through iPhone Photos While Listening to Music

Yesterday, I noticed something unexpected when I combined the following two very common user actions on an iPhone:

1. Listening to music
2. Swiping through photos

Eventually, I landed on a video and to my surprise, the music stopped playing.
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At first, I was very confused. Had I played the last song in a playlist and had that song concluded? I navigated to the song and saw that was not the case. Then I came back to the video and thought some more and decided that this behavior is by design due to the OS preparing to play the video. And since it is preparing to show the video above, the music I’m listening to needs to be stopped.

But herein lies the problem. I hadn’t even clicked play yet. I may not even want to watch this video and may want to continue browsing through all of my photos and videos listening to my music uninterrupted.

The better user experience is to allow the music to continue playing until the user explicitly clicks on the Play command.