Adding Social Share CTAs to ESPN Mobile Videos

Seems like everywhere you look these days, users are given an opportunity to share something via Facebook, Twitter, Google+, LinkedIn, Digg, StumbleUpon, and the list goes on an on. While it may be a bit overboard to offer sharing via so many different channels, offering sharing across Facebook and Twitter can be quite beneficial to a product.

One area where sharing would be a logical fit would be across content sites such as espn.com. On their mobile site, they have a video module that typically had 3 videos that can be selected to be viewed.

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After clicking through, you are usually shown an ad and then the video.

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When the video concludes, you are taken to a video center page that shows you what video you just watched and asks you if you want to watch any more videos.

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At this point, this would be a GREAT opportunity for ESPN to offer the user the ability to share the video via Facebook or Twitter. This is no different than ESPN asking users to share articles via social channels. Except such a medium (video) may even have a more effective conversion rate of bringing new users back to the site.

espn.com NBA League Standings Are Broken

One for the sports fans. The NBA is a league that is broken down into two conferences and three divisions within each conference. Sports sites that track the NBA allow the user to sort the team standings in different views such as: division, conference, and league. For each sort view, the teams included in each bucket are sorted by winning percentage. 

I noticed something strange with the way espn.com did their league standings. Instead of throwing all of the teams in the league in one bucket and sorting by winning percentage, what their algorithm (I think this is a bug) is doing is taking the standings of both conferences, ranking them, and then intermingling the results. For example, for the top ten teams in their league standings – they list in this order 1a, 1b, 2a, 2b, 3a, 3b, 4a, 4b, 5a, 5b – where each couplet includes one team from each conference – irrespective of winning percentage. 

Let’s take a look. Included is how espn.com does the standings (incorrectly) and how foxsports.com does the standings (correctly). 

espn.com standings located here
foxsports.com standings located here

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