I’ve noticed a lot of low quality results when looking at the news article feed for stocks in the Yahoo Finance iPhone Stocks App. It seems that for a given stock, for example eBay, the app is suggesting any article that even has a mention of eBay.

Recently, I’ve been noticing a lot of articles that are relevant for Yahoo Inc., but not eBay. The reason is fairly obvious: the current CEO of Yahoo Inc., used to be an employee of eBay Inc. As such, many online articles about Yahoo point out the fact that Scott Thompson used to work for eBay.

That being said, the App can be a little smarter in deciding which articles to show. For example, it can analyze the click through rate of a given article that shows up both for eBay and Yahoo — and most likely for these types of articles, users viewing the Yahoo ticker symbol are going to be more likely to click through on the article as it’s more relevant to them. Once that occurs, the same articles should move down the search rankings when they are in the eBay stock ticker news view.

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