An observation and an idea for the Amazon shopping cart.
One thing I noticed about the Amazon shopping cart is that their call to action for a user to remove an item from their cart is a link with the text: “delete”. I was expecting to “remove” but was surprised to see “delete”. I think this subtle word difference is done on purpose in order to discourage users from clicking on that link. As a user, I place a very negative connotation on the word “delete”. It implies that by clicking on such a link, you will cause a permanent change. The word “remove” is much more innocent and temporary. It’s much easier to bring something back when it has been “removed” than when it has been “deleted”.
So what happens if I click on delete?
Interestingly enough, the confirmation text says that the item was “removed”. =)
Now, on to an idea for how to improve on the delete/remove functionality. As a user, I may have removed the item by mistake and want to immediately bring it back – an undo function. I’m surprised Amazon doesn’t have this.
Here’s a concept mock of how it could look. By clicking on the undo link, the item is immediately brought back into the cart.