Amazon Shopping Cart

An observation and an idea for the Amazon shopping cart. 

One thing I noticed about the Amazon shopping cart is that their call to action for a user to remove an item from their cart is a link with the text: “delete”. I was expecting to “remove” but was surprised to see “delete”. I think this subtle word difference is done on purpose in order to discourage users from clicking on that link. As a user, I place a very negative connotation on the word “delete”. It implies that by clicking on such a link, you will cause a permanent change. The word “remove” is much more innocent and temporary. It’s much easier to bring something back when it has been “removed” than when it has been “deleted”. 

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So what happens if I click on delete?

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Interestingly enough, the confirmation text says that the item was “removed”. =)

Now, on to an idea for how to improve on the delete/remove functionality. As a user, I may have removed the item by mistake and want to immediately bring it back – an undo function. I’m surprised Amazon doesn’t have this. 

Here’s a concept mock of how it could look. By clicking on the undo link, the item is immediately brought back into the cart. 

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1 thought on “Amazon Shopping Cart

  1. Pingback: iTunes Playlist: Delete vs. Remove | Azad Zahoory

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