Encouraging Shopping Through Personification

I like this content from Amazon.com: 

Your Shopping Cart lives to serve. Give it purpose–fill it with books, CDs, DVDs, toys, electronics, and more.

While it’s a bit silly to think of the cart as “living to serve” as it’s obviously not a living entity, it’s a clever way to try to entice the user into adding items to their cart. 



1 thought on “Encouraging Shopping Through Personification

  1. Pingback: Zappos Shopping Cart Is Too Needy | Azad Zahoory

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