Digital Ads > Print Ads

While it has been quite a while since digital ads started to supplant print ads as the medium of choice for advertisers, it is interesting to see remnants of print ads struggling to hang on. Here is an example I found on the back of a supermarket receipt from Mollie Stone’s. 

Print Ads

What’s remarkable is that of the five placements on the back of the receipt, FOUR of them are dedicated to selling the advertising display itself. Suffice to say, the supply and demand are not matching up here.