Facebook is a Persistent Texter

Recently, I noticed an interesting text message alert from Facebook. The primary purpose of the text was to inform me that I had a pending friend request. In addition, the text issued a warning that since I hadn’t responded via text to Facebook recently, then I will stop getting text alerts.

Fair enough. It’s a reasonable explanation to turn off text alerts if the user is not interacting with the feature. But what was interesting for me was just how long would Facebook be willing to keep sending such text warnings before pulling the plug.

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A couple of weeks came and went with no text alerts from Facebook. Amazingly, 25 days after the text above, I received another text from Facebook! This time, the warning was that since it had been 111 days since receiving my last text, Facebook may stop sending me text alerts.

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So to make a long story short, Facebook is willing to wait at least 111 days before ceasing text messages. I find this to be an extremely long time. Especially since Facebook already gave me a warning at the 86 day point. Ideally, the algorithm that determines how long to continue sending texts to the user should not only be based on how many days it has been since last interaction, but also how many warnings the user decided to ignore.